This past year has been full of changes due to the pandemic. More and more people prefer to shop and find their information online.
By now, you realize it's going to take more than just clever marketing and hard work to compete in this ever-changing landscape.
If you want to prepare for 2022, you must look at the pandemic’s impact and how the business landscape has changed. Otherwise, you’ll quickly fall behind. With so many shops competing for consumer attention, and自大流行以来，22％的企业关闭, the pressure is on.
虽然true that there are many issues companies must contend with to start recovering and build revenue, it isn’t impossible to make a killing in your niche.
To keep customers coming back for more, we recommend that your sales team focuses on the following pain points in 2022.
The 6 Main Pain Points Your Sales Team Will Face
最重要的是，企业需要灵活并适应其行业不断变化的趋势，以保持流利。
However, it wouldn’t hurt to keep an eye on what your consumers value.
1. Shift in Priorities
The pandemic has shifted people's focus into purchasing essentials and home-specific products due to remote work. At the same time, there are universal products that will now always hold consumer interest, likely due to how the pandemic impactedyounger generations.
Crisis often switches focus from the frivolous to the practical. During the great depression, millions of Americans would reuse clothing, extend the use of hygiene products and pickled foods in jars to ensure they didn’t go without.
千禧一代和Z世代有相似的反应并转向持续更长且不会污染的环保品牌。
由于响应时间缓慢，年轻一代也对某物缺货或“越来越多”而感到恐惧。企业需要通过提示来缓解恐惧。
美国人在健康和安全产品，杂货，个人护理产品和儿童产品方面的花费更多，而餐馆，服装，护肤，鞋类，配饰和珠宝则更多。如果您不出售任何必不可少的东西，请弄清楚如何使您的产品必要。
2. New Technology
大流行，人们对技术更舒适。仍有几个人在家工作，并使用技术来完成琐碎的任务，例如结束房地产交易or tracking their expenses. Most consumers use their mobile phones to buy products.
Companies need to embrace new technology that benefits the user and protects their info. Americans are concerned about going back to regular activities outside the home and are less likely to go to gyms, hair salons, restaurants, and other crowded spaces when they can.
由于数字购物将留在这里，并且将在未来几年内增加，因此企业制作购物应用程序或电子商务网站是有意义的。千禧一代和Z世代，您最有利可图的收入者在这一转变中领导了这一指控。
尽管千禧一代正在使用电话购买所有类别的商品，但Z世代将重点放在非必需品和外卖上。
3.营销饱和
The high concentration of social media traffic has led to market saturation. After all, everyone is aware that we’re all spending more time online. Who wouldn’t capitalize on this situation?
Still, you need to come up with a way to attract new customers to your business without spending an arm and a leg on marketing. To set yourself apart, share your unique value proposition in a way that matters to your customers. Here’s how you do it:
- Identify your target market通过检查您的分析以查看谁在购买您的产品。当你知道你的目标, you can make better content.
- 定义什么使您与众不同by researching your competition and doing what they do, but in a unique way. Or ask yourself what sets you apart from the crowd.
- Recognize the pain points your products solve通过向您的客户询问评论或善良地看待您提供的内容。您的产品节省了时间吗？钱？
- Consider what your company stands forby establishing your brand’s voice. Are you an environmentalist? Do you support a certain social group or cause?
确定正确的独特价值主张将进行一些反复试验，但是有了正确的策略，您可以创建一个为您的产品或服务吸引新客户的品牌。
4. Employee Turnover
An often forgotten money sink is the employees themselves. It’s frustrating to see your employees leave after you’ve spent so much time and money training them, but if you offer incentives, like benefits and perks, you may be able to entice them to stay.
Since the pandemic, there’s been a massive labor shortage, and employees are being blamed for it. However, when employees are asked why they refuse to go back to work, they paint a picture of how awful the job market has become.
Many minimum-wage workers are abused, made to work 3 part-time jobs to stay afloat, and can’t get another job without a degree.
It’s up to the employers to pull employees back into their doors by offering better pay, health benefits, vacation time, and a dynamic work culture.
Happy employees benefit employers greatly, as they cost less to supervise and take fewer sick days.Employees are more likely to stay at a company这样可以很好地对待他们，从而减少了员工流动率。
5.低成本竞争对手
似乎不可能与降低价格低于市场价值的竞争对手竞争。当您无法衡量成本部门时，请利用其他优势，例如优质的产品，客户服务和远程工作灵活性。
The economy is a global one, but the pandemic has made this reality more evident for foreign investors.
Due to the poor work conditions and laws surrounding employment in other countries (and sometimes our own), some businesses will sacrifice quality to offer their products at a low price. Instead of looking at this situation as a negative, view it as an opportunity.
在“优先事项转变”部分中，我们讨论了客户如何优先级快速响应。培训您的团队提供该好处，但不要忘记提供自己的回报。
由于员工更加放松working from home, and businesses save money when they staff remote employees, you create a win-win situation for your staff and customers.
6.促进信任
Consumers are skeptical about businesses, and this trend isn’t going to improve. Share your policies, remain honest and stay transparent to ensure your consumers trust you.
In order for your consumers to trust you, you need to prove yourself to them. One of the simplest ways to do this is by being transparent. Don’t try to hide negatives. Share your policies upfront, and when a problem occurs, explain how you’ll fix them.
The more human you seem to your customers, the more likely they are to consider you an honest company.
结论
看到你的最佳销售代表始终无法满足其销售数字, but there’s a possibility that they’re just playing with the wrong rule book.
大流行已经完全改变了企业进行销售的方式，因此您需要注意我们的销售痛点，以帮助您的团队预测未来的潜在市场中断。
