Your answer to the classic 'sell me this pen锻炼表明,您是被困在固定的心态还是在成长心态中脱颖而出。
每个人都知道,销售一年后的表现要比一天的销售额要好。但是,五年后呢?您的技能会不断提高,还是进入重复的例程?
采用销售增长的心态是确保您的团队拥有的每一个联系都令人难忘的方式,订单开始涌入,并且客户不断回来。如果您希望您的团队在2022年超过您的最高目标,那么现在该了解增长心态了!
Read on for true insight on how to crush your targets with a growth mindset.
固定心态与成长心态
拥有固定的心态或成长心态是指您如何处理日常生活,工作和决策。
具有固定思维方式的理论意味着您的思维的每个方面都是固定或静态的。例如,如果相同的情况相隔一年,您将每次都以相同的方式对其进行反应。
固定心态的人believe that an individual's personality and traits do not change over time.
However, the growth mindset believes in self-evolvement. The growth mindset was coined in the groundbreaking research byCarol Dweck博士的Stanford University.
The growth mindset theory is that personality and intelligence develop over time based on previous experiences and personal development. Someone with a growth mindset finds it easier to learn from previous mistakes and improve their situation.
固定思维方式如何影响销售
Sales is a difficult job, to say the least; the constant pressure to outperform and wow clients means it's certainly not for everyone.
但是,无论他们最初的面试多么强大,固定心态的人都不太可能长期成功。为了超出销售角色的期望,您需要适应能力,持久,勇敢和韧性。
固定思维方式的特征意味着您每次都很容易以相同的方式处理相似的情况。好像您找到了一种适合您并重复的方法一样,很少考虑如何成长和塑造您的方法以获得更好的结果。
Imagine repeating the exact samesales pitch每天五年—it would become outdated, dry, dull, and ineffective. This is where having a fixed mindset will hold you back.
此外,拒绝是销售的必然部分。因此,您的团队需要弹性和勇气反弹,尝试新想法并坚持可能有领先的地方。如果您让人们处于固定的心态下,他们将简单地放弃并使用相同的技术转移到下一个客户端。
这种僵化和对尝试新事物的恐惧不可避免地会导致销售和倦怠减少。
增长心态如何影响销售
现在,销售角色的增长心态绘制了完全不同的情况。如果您想看到热情,自我意识和适应性,则需要优先考虑在销售团队中建立增长的心态。
The best salespeople will reflect on every contact they have—进展顺利?还有什么会更好?
If it's company policy to log these reports, you'll easily be able to spot fixed vs. growth mindsets. Someone with a growth mindset will be able to report with insight into where they believe they can improve and how they plan to adjust their pitch.
Your growth mindset employees are receptive to criticism and consider it a learning opportunity. They don't shy away fromrejection并很乐意问为什么球场没有降落的原因。
Beyond the sales pitch, your growth-minded employees will have more desire for self-improvement, more self-awareness, and be the cheerleaders of the team.
Inevitably, each of these traits leads to more sales.
如何鼓励工作中的成长心态
Now you might think it's a shame that you didn't luck out and get a team full of people with a growth mindset—但是,在您雇用新团队之前,请考虑这将是一种固定的思维方式!
Your employees in a fixed mindset can become growth-minded workers if you put in some effort. The good news? It starts with the boss and is maintained by your employees.
要建立一个快乐,富有成效,成长的团队,您需要帮助他们脱颖而出。不要在到期的何处赞美和认可,也不要挑战他们评估他们的工作。
Encouraging self-awareness in all aspects of the job will also help your employees to build growth skillsets around their sales pitches. You should enroll them in其他程序发展他们的领导能力和企业家技能;您很快会注意到他们的信心开花和销售增加。
最后,别忘了以身作则。证明您可以自我反射,成长,并且不要害怕鼓励公司所有等级级别之间的反馈。
成功的关键:销售的增长心态
这就是增长思维方式的基础知识,以及您的团队需要在销售角色增长思维方式中运作的原因。
If you want your team to exceed expectations from this day forward, it's time to start educating and motivating them. Nurturing a growth mindset will lead to a more productive team, happier employees, and more sales!