销售量meetings have always been stressful. But with the recent shift to digital, many sales professionals have had to adapt to a whole new way of closing deals.
Naturally, as with anything new, mistakes are still being made. And since sales meeting blunders can cost you business, we've created a list of the five most common ones so you can avoid them in the future.
1.计算技术
指望技术和参与每个人都同样精通技术的事实是一个大错误。无论您对使用的平台有多熟悉，请记住与会者可能不会。
To ensure everything runs smoothly on meeting day, consider sending an agenda with short instructions beforehand. That way, everyone will have time to prepare and download the software if necessary. The truth is, technology is sometimes the biggest culprit for things going wrong in virtual meetings. So, while having improvisation skills is definitely a plus, you should still always be prepared for a virtual商务会议。
Because let's face it-没有人愿意浪费前20分钟等待您弄清楚如何共享正确的屏幕。
2. Assuming Business As Usual
Treating avirtual sales meetingas an in-person sales meeting is the biggest mistake any business can make. Since you aren't selling in a controlled environment of a conference room, you need to take distractions into account.
Keep in mind that all meeting participants are going to be in front of a screen oron a business phone。This implies incoming emails and messages, as well as the occasional glimpse of the daily news. So, to make sure your attendees have their attention on you, make sure to include them in the conversation.
例如，在会议开始时，宣布您会要求反馈。这不仅使参与者保持脚趾，而且还使他们知道您重视他们的意见。
3. Trying to Shorten the Meeting
We've all read it somewhere-在虚拟会议期间，人们的注意力范围较短。因此，自然要做的就是缩短它们，对吗？错误的。
Often, sales representatives try to speed up the meeting once they see the attendees' attention is drifting. But doing so often results in no time for you to create a与您的前景更深的关系。因此，尽管看起来很具有挑战性，但尝试在会议结束时留下几分钟的问题和融洽的建筑。
有足够的时间的一个好方法快速房颤聊天ter your sales pitch is to make your pitch deck less informative. While it may seem counterintuitive at first, think about it: do you really need all that information on one slide? The truth is, if your slide deck contains too much text, your prospect's attention will go to reading it rather than listening to you.
So, to make sure you've got your customers' attention at all times, consider simplifying your slides. And if you don't want your super informative slide deck to go to waste, you can always send it after the call.
4. Overdoing the Visuals
虚拟销售会议的一个明显优势是能够展示您的well-designed pitch deck。That said, it's easy to fall into the trap of overwhelming your prospects with visuals. Keep in mind that sharing your screen takes up the majority of space on any given platform.
因此，通过整个时间共享您的屏幕，您实际上是为与观众建立不太个人的联系而准备自己。相反，尝试进入屏幕共享模式。这样，您可以在交换想法并回答问题的时候将潜在客户的重点放在您身上。
5. Not Having a Backup Plan
Not being able to hear a participant, join the meeting, or slow internet connections-we've all been there.
技术的目的是，无论您的准备如何，总会出现问题。这就是为什么制定应急计划很重要的原因。例如，如果音频对您或您的参与者不起作用，那么坚持这次会议的视频会议平台是没有意义的。
毕竟，如果你们彼此听不到的话，您可能不会仅仅看着它们就不会进行销售。取而代之的是，当其他所有内容失败时，您可以依靠一个首选拨号号码。您始终可以通过电子邮件分享支持文档，help the customers更好地了解你。
而且，如果您确实成为技术困境的受害者，那不是世界的尽头。制定合理的备份计划不仅会显示出您对技术问题的了解的前景，而且还会显示您与之合作的可靠人。
Final Thoughts
使用新技术可能会令人生畏，尤其是如果您在整个职业生涯中都在亲自销售时。但是，重要的是要记住，虚拟销售不一定必须导致较少的封闭交易。
通过避免这五个常见错误，您将更接近在虚拟销售方面变得更好。归根结底，您已经拥有所需的核心技能。现在剩下要做的就是使它们适应虚拟环境。
